Banner ads are/present/feature a prominent form/type/example of online advertising. Typically/Often/Usually displayed across/at the top/alongside websites, these visual advertisements/announcements/promos aim to capture/grab/attract user attention and promote/market/showcase products, services/brands/offerings. Banner ads come in various/exist in n… Read More

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers concurrently place bids for ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their message i… Read More

Push notifications have emerged as a powerful tool for cultivating user engagement in the digital landscape. By delivering timely and relevant messages directly to users' devices, apps can retain their attention and prompt desired actions. When, crafting effective push notifications requires a deft approach. Understanding user behavior and prefere… Read More